In few weeks Amazon is getting ready to launch its own delivery service, named “Shipping with Amazon” (SWA), which will rival such big logistics companies as UPS (United Parcel Service) and FedEx. With this service, Amazon will pick up packages from businesses and ship them to customers, relying almost entirely on Amazon’s shipping infrastructure. To do this, company will use empty space in its own trucks, which will be delivering its own orders, to take on other businesses’ orders without adding much cost. SWA will first serve third-party merchants that already sell on Amazon. If it’s successful, lower rates would likely be a compelling sell for businesses to use the service.
